Last summer in Haarlem (The Netherlands) I attended a concert of a group that back then was named Mayday. Since I loved their music I even bought their CD and now I believe I have the one and only copy in the whole Italy! Recently I visited their website and discovered they changed their name in Fifth Lane, apparently because they had a trademark conflict. The problem is, Fifth Lane was taken as well! I sincerely hope they won’t be forced to change name again. Guys good luck! See you in Firenze for your next European tour

In the global village of Internet days choosing a good name for a product, a band name or a blog site is very hard. There is an good chance you hit somebody who chose the same before you. I think in a few years trademarks contextualized in hierarchies (such as internet TLDs) will become commonplace. At that point will be completely normal to call a group mayday.nl and that will not collide with mayday.us. Basically I’m theorizing the merge of trademarks and DNS system, but maybe to get there first we have to make DNS more fair and trustworthy, e.g. by removing any ties to US Administration and to local governments in general.